Source: Beyoncé, Adidas Mutually Agree to Part Ways (Exclusive)

Beyoncé and Adidas are breaking up.

A source close to the situation tells The Hollywood Reporter that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways.

In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the brand.

But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.

In 2016, Beyoncé debuted Ivy Park, which was a joint venture with Sir Philip Green of Topshop. The 50-50 venture with Topshop ended in 2018, and Beyoncé gained full ownership of Ivy Park.

In January, Beyoncé previewed Park Trail, her latest Adidas x Ivy Park collaboration, in Dubai a day before she performed a private concert in the city. It marked her first live show in four years.

She will launch her Renaissance World Tour in May in Stockholm, and the trek winds its way through Europe, with stops in Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw and more. Beyoncé then returns home to North America with shows in Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metro area and her hometown of Houston before wrapping up in New Orleans.

Last month, Beyoncé made history and became the most-awarded artist in Grammys history after winning her 32nd honor.

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I caught Chris Paul with Kim in bed – Ye

AFRO SUMMER JAM Presents Omah Lay Live in Zurich on Saturday the 8th of April 2023 at the X-Tra

Get ready Zurich, because the highly anticipated Afro Summer Jam is back and bigger than ever before! And this year, they’re bringing the Nigerian Afrobeat star, Omah Lay, to perform live in Zurich as part of his “BOY ALONE” Tour.

The event will be held on Saturday the 8th of April 2023 at the X-Tra, one of the city’s most iconic venues. Omah Lay will be accompanied by his full band, ready to take the stage by storm and provide a once-in-a-lifetime experience for his fans in Zurich.

Omah Lay’s music has been taking the world by storm, and with hits such as “Godly,” “Bad Influence,” and “Can’t Relate,” it’s easy to see why. The talented artist has been making waves in the industry, and his music has earned him a legion of loyal fans from all over the world.

But the fun doesn’t stop there. After the show, the exclusive Afro Easter Party will kick off with two of the best DJs in the game – Dj ProStaff and AK-87. The party promises to be a night filled with good vibes, electrifying music, and an atmosphere that will keep you dancing all night long.

The Afro Summer Jam is known for its incredible atmosphere and unforgettable events. And with Omah Lay as the headliner, this year’s event is set to be the biggest one yet. The organizers are expecting a massive turnout, so don’t miss out on the opportunity to be a part of this incredible night of music and celebration.

So mark your calendars for Saturday the 8th of April 2023, and get ready for an unforgettable night at the X-Tra. Join us for the official Afro Summer Jam warm-up party and get ready to dance the night away to the electrifying beats of Omah Lay and two of the best DJs in the game. It’s going to be a night to remember!

 

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