Jennifer Lopez, who recently turned 53, is exposing herself once more as she launches her latest project.

Jennifer Lopez, who recently turned 53, is exposing herself once more as she launches her latest project. Following her surprise wedding to Ben Affleck, the actress celebrated her birthday on July 24 by launching her new JLo Body line from her JLo Beauty line, beginning with the FIRM + FLAUNT Targeted Booty Balm. Jennifer poses naked in one of her sexy campaign photos.

“We give all this care and attention to the skin on our faces, but we sometimes forget about the body,” she wrote on Instagram. “It was critical to me to develop a skincare routine for the body that addressed its specific and unique needs, and we started with the booty!” Jennifer, well-known for her own, continued, “Today is my birthday, and I’m celebrating by giving you a limited edition of #JLoBody FIRM + FLAUNT Targeted Booty Balm. Shop the video at JLoBeauty.com for some seriously sexy science for your best assets! #JLoBeauty.””It was also the body part for which our consumers wanted a targeted treatment, and they couldn’t find it on the market,” Jennifer, who has a rather iconic derrière, added. Her mother, Guadalupe Rodrguez, struggled with cellulite, which inspired the product. “I remember her wishing there was some magic formula that would simply make it disappear… “And we all know that doesn’t exist,” Jennifer explained. This is coming just days after she tied the knot with long-time lover Ben Affleck. It’s been a really fun week for J Lo!

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